Your organization is unlike any other. You know that, but do you know why? We help you bring the key elements of your organization's story to life in a way that sticks with people and reinforces why they should stick with you.
Peter Drucker says Culture eats strategy for breakfast. We believe they dine together.
The Capabilities
Culture Definition + Transformation
Define, evolve, and transform your workplace culture to align with your business goals, values, and employee expectations.
Culture Strategy Map
Gain a clear roadmap outlining key initiatives to build, sustain, and enhance your workplace culture.
Corp Social Responsibility + Brand Stand
Shape your organization’s social impact strategy and establish a purpose-driven brand that aligns with your values.
Communications Strategy
Develop compelling internal communications that strengthen your company culture and drive engagement.
Campaign Development
Create and execute culture-driven and employer branding campaigns that attract talent and inspire employees.
Recruitment Marketing
Stand out as an employer of choice with targeted branding and recruitment marketing strategies.
Creating a Voice Narrative
Craft a unique and authentic brand voice that brings your culture to life across all communications.
Culture Code Development
Establish an actionable framework that defines how your team operates daily—giving everyone clarity and confidence in what’s expected, appreciated, and not tolerated.
EVP Concepting
Define what makes your organization a great place to work and develop a compelling, differentiated Employer Value Proposition.
Culture Survey
Gain real insights into employee sentiment, engagement, and alignment with your company values through customized surveys.
Culture Video
Showcase your company culture, values, and employee experience with engaging video content.
Culture Microsite
Build a dedicated microsite to highlight your culture, values, and career opportunities, enhancing your employer brand.
M&A Culture Integration
Ensure a seamless cultural transition during mergers and acquisitions by aligning teams, values, and leadership.
Talent Brand Strategy Analysis
Understand how your organization is perceived as an employer and gain insights to strengthen your reputation.
Employee + Candidate Experience Mapping
Identify key touchpoints in your employee and candidate journey to enhance experiences at every stage.
Create a seamless and engaging journey for employees and candidates, from recruitment to retention.
Employee Experience Workshop
Equip your team with strategies to enhance engagement and workplace experience through interactive workshops.
Team Building Planning + Execution
Foster collaboration, strengthen relationships, and enhance team dynamics with thoughtfully designed initiatives.
Why Partner With Us?
When it comes to culture, brand, and strategy, we don't view the three as competitors—they’re collaborators. Together, they create the foundation for a clearly defined culture, talent brand, and strategy that work harmoniously to drive success through good times and challenges.
Our unique blend of a data-driven approach and human-centric design sets us apart, ensuring every solution we deliver is backed by insights and rooted in empathy for the employee experience. Our in-house creative agency works hand-in-hand with our HR practitioners to bring culture to life, transforming ideas into impactful experiences that resonate with your people.
By embedding culture at the heart of everything we do, we ensure that every touchpoint within the employee experience reflects and reinforces your core values, creating a workplace where culture is not just talked about but truly lived.
What's Included in Our Process?
In-Depth Discovery + Immersion
We conduct in-depth discovery sessions with key stakeholders in your organization. We also provide a look at all systems, processes, practices, and experiences that are talent-facing. In addition, we complete an external view of your talent brand by conducting a complete talent brand analysis. We also have a little secret sauce we apply to our discovery to immerse ourselves in your culture.
We partner with your team to conduct focus groupsthat help us understand your team’s day-to-day experience, culture, and practices. These sessions are a great way to get input from a cross-section of your organization to ultimately build a shared understanding of your culture and the employee’s day-to-day experience.
1. Discovery + Planning
Discovery checklist is provided and survey is drafted and approved.
2. Development + Launch
Survey is launched, preliminary results are reviewed and then focus group content is drafted and approved.
3. Info Gathering + Analysis
Focus groups and culture walk are conducted, feedback is summarized, survey analysis is completed and preliminary results are reviewed.
4. Summarize + Recommend
Feedback is reviewed holistically, trends and themes are noted, executive summary noting findings and recommendations is drafted and reviewed and future scope is discussed.
Did you know? Building an employer brand helps 55% of companies hire the right people.
Creating Culture Throughout The Talent Journey
Attract, Hire & Onboard
Describe and demonstrate culture and culture code/values on career site to attract candidates consistent with the company culture
Create and implement interview questions to identify candidates that will be additive to the culture
Design onboarding experience that immerses new employee into the org and culture
Use culture code/values to recognize team members on social media and advertise career opportunities
Perform, Reward & Recognize
Create overall employee experience aligned with company culture and DEIB strategy
Create performance reviews with questions and prompts tied to company values or culture code to ensure team members are living into the culture
Create hashtags for values/culture code for use in Workplace communication channels for peer-to-peer recognition
Develop recognition and appreciation programs that reinforce culture code/values
Develop & Grow
Create behaviors and competencies aligned with company culture to outline how each team member can live into values within their role (leader of self, team, or org)
Create opportunities to grow within the org tied aligned with values
Create learning opportunities and career paths consistent with culture
Incorporate leadership competencies into development program and capability assessments
Transition
Communicate transitions in line with company culture
Create an offboarding experience consistent with company culture
Lookbook
Everything you need to know in one place.
Our lookbook includes a detailed look at our process, project samples, the impact of our work, and more! Get your copy today to help you make an informed decision.
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